About Us
In the midst of a global lockdown in 2020, Avrian emerged as a brand dedicated to meeting the evolving needs of individuals working from home. Founded by Vikash Agrawal, a passionate entrepreneur with a background in the hospitality service industry, Avrian initially focused on providing functional and stylish work-from-home furniture solutions.
Unique Selling Proposition - Upgraded Materials and Reduced Making Time
Avrian's unique selling proposition was rooted in its commitment to continuously upgrade the materials used in their furniture and streamline the manufacturing process. By doing so, Avrian was able to reduce costs and production time, ultimately offering their products at prices lower than competitors. Unlike other brands that factor in their brand image when determining prices, Avrian remained focused on affordability for the middle class.
Expansion and Product Range
As Avrian expanded its product range to include living room, bedroom, and dining room furniture, they remained steadfast in their commitment to maximizing space efficiency and functionality. This focus allowed Avrian to cater to the needs of an increasing population living in compact homes.
Vision and Innovation
Looking ahead, Avrian aimed to solidify its position as the go-to brand for middle-class individuals seeking luxury furniture solutions. By continuously innovating and introducing new designs and concepts, Avrian sought to meet the evolving needs and preferences of their customers.
Transformation and Mission
Under Vikash's leadership, Avrian embarked on a mission to transform the work-from-home experience and challenge the conventional pricing norms in the industry. Their unique selling proposition of upgrading materials, reducing production time, and offering prices lower than competitors allowed Avrian to bring affordable luxury to the middle class without compromising on quality or design.
Conclusion and Impact
In a world where other brands factor brand image into their product costs, Avrian remained true to their vision of making luxury furniture accessible to all. Through their unwavering commitment to providing stylish and affordable solutions, Avrian aimed to enhance the lives of individuals by creating spaces that inspired productivity, reflected personal style, and embraced the evolving trends of the modern world.